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How Do You Get People To Do Things? You Package It.
I’ve been researching (again) about social determinants of health, which are now easily referred to as SDOH (first part of the package). I watched a video about the Wonder Women of Indonesia who are empowering families with skills to use clean energy technology — they packaged it.
I started thinking about how we as Americans have it so easy with our clean, drinkable water. Then I thought about how people were not always so good about drinking water. What changed? They packaged it. Now, during the pandemic bottled water is flying off the shelves.
Why is Amazon so successful? They packaged it. Everything about it. The boxes, the delivery system, the shopping, the ordering, even the returns. Everything is packaged so nicely; it makes everything so simple. It might have been more costly in the beginning, but once people caught on to the packaged shopping system, they became hooked.
How did Starbucks get people to drink more coffee? They packaged it. “We have these specialty coffee drinks that you will love!” Yes, they love them, but they also love the personalization of it. Extra hot. No Foam. Nonfat milk. It’s a customized package, even better.
It probably all started with McDonald’s and the “Happy Meal.” This packaged deal even gives you incentive for buying by including a toy to…
